PROGRAM
| 7:15 - 9:00 am | Delegate breakfast and opening keynote: The Print Business of 2015: A Contrarian Perspective Keynote speaker: Dr. Joe Webb, Director of Economics & Research Center, WhatTheyThink Dr. Joe Webb will discuss how business owners can get ahead of the changes that are shaping the world of the post-advertising, hyperconnected communications business. |
Sutton Room AB |
| 9:00 – 10:15 am |
E-Books - Hype or Reality? |
Sutton Room AB |
| 10:15 – 10:45 am | Refreshment Break | |
| 10:45 – 12:00 noon | Are you Weathering the Storm or Dancing in the Rain? Key strategies for your business irrespective of the weather Speakers: Stuart Morley and Morris Slemko, BRS.Jump Many printing and graphic communication companues are trying to weather the storm when they should be learning how to dance in the rain. Dancing in the rain is about taking advantage of the turmoil and major changes in the North American market rather than hoping they will pass and we will go back to the good old days. As business owners and leaders, you can either cut costs and downgrade services in the hope the storm passes before you exhaust your capital reserves or you can take advantage of the current ecomony and become a leader by applying your courage and energy to investing in strategies that will work for your business. |
Sutton Room AB |
| 12:00 - 1:30 | Olympic Luncheon Pride and Performance 2010 Keynote: Scott Russell, Host of CBC Sportweekend Sponsored by Ontario Printing and Imaging Association (OPIA) |
Sutton Room AB |
| 1:30 – 2:45 pm | Boosting your marketing performance with cost effective tools Speaker: Julian Mills, Vice President, Client Development, Prescient Digital Media There has never been a greater need to market your print services more effectively, and evolving social media tools promise cost effective tools to broaden your market and acquire new customers. Realizing value from these tools requires a strong marketing strategy that includes an understanding for how blogs, Twitter, social networking and other social media can be applied to sales and marketing graphic arts services. In this concise presentation, you will gain an understanding for the key principles of successfully marketing printing services, as well best practices for utilizing social media tools and see real world case studies of how companies have successfully boosted their marketing performance. |
Sutton Room AB |
| 2:45 – 3:15 pm | Refreshment Break | |
| 3:15 – 4:30 pm | Making the Most of Your FSC Certification or Why Your Company Should be FSC-Certified Speaker: Antony Marcil, President & CEO Forest Stewardship Council Canada Two of the aspects of FSC certification are that it can be a powerful marketing tool or a necessary qualification to be allowed to bid. For it to work as a marketing tool, it must be understood so that it can be convincingly presented. This session will provide attendees with that knowledge. We will cover:
|
Sutton Room AB |
| 6:00 – 7:00 pm | Gala Reception | Sutton Foyer |
| 7:00 – 10:00 pm | Gala Awards Dinner |
Sutton BC
|
| Thursday, November 12, 2009 | ||
| 7:30 - 9:00 am | Delegate Breakfast and an update from the Canadian Printing Industries Sector Council (CPISC) Speaker: CPISC Executive Director Marie Eveline |
Sutton Room AB |
| 9:00 – 10:15 am | Economic and Political Update Speaker: John Wright, Vice President, Ipsos-Reid |
Sutton Room AB |
| 10:15 – 10:45 am | Refreshment Break | |
| 10:45 - 12:00 noon |
Print is Good - A Panel Discussion on What Print and Allied Industries are Doing to Ensure Our Future Speakers: Representatives of the commercial print, newspaper, magazine and book publishing industries There are plenty of negative perceptions of print being, among other things, irrelevant and a poor environmental steward and someone needs to do something about these perceptions. Join representatives of the commercial print, newspaper, magazine and book industries as they discuss the initiatives that each are undertaking separately and jointly to promote the printed word. This will be an interactive session where attendees will have an opportunity to ask questions and provide comments. Moderated by Sean Murray, Past Chairman of both CPIA and the Canadian Community Newspapers Association and Curwin Friesen, President and CEO of Friesens. |
Sutton Room AB |
| 12:00 - 1:30 pm | Student Panel Discussion and Luncheon: Has the Industry Changed that Much in a Year? Speakers: students from Ryerson University, Norquest College and SAIT Polytechnic |
Sutton Room AB |
| 1:30 – 2:45 pm | Winning with Web2Print Speaker: Julie Shaffer, Vice President Digital Printing Council, Printing Industries of America Your customers are buying products online every day - studies show that 71% of all adult Internet users do. Are giving them the option to buy this way from you? Offering web-to-print services, whether it be a simple ecommerce storefront or a branded customer portal, is an essential sales toll for every print service provider. In this session, Julie Shaffer will talk about how web portals can help grow your business. After taking a macro view of the topic and covering some web-to-print business models, she'll share some *Pew Internet & American Life Project Surveys |
Sutton Room AB |
| 2:45 – 3:15 pm | Refreshment Break | |
| 3:15 - 4:30 pm | The Value Proposition of Offering Mailing Services for Printers Speaker: Patrick Bartlett, General Manager, Canada Post Partnership Programs |
Sutton Room AB |
| Topics and time slots subject to change | ||